Marketing Guidelines for Resellers

As an official reseller of SquareWheels Automotive products, you’re not just selling headunits or digital clusters — you’re delivering the SquareWheels Experience. Here’s what to include on your product listings, landing pages, and promotional content to help your customers understand why buying from an authorized source matters.

Highlight These Key Customer Benefits

1. White-Glove Support

Customers get access to knowledgeable, enthusiast-level support from SquareWheels. No ticket queues, no scripts — just real help from real humans who know the product inside and out.

2. Firmware & Portal Access

Customers receive login access to the exclusive SquareWheels Customer Portal — the hub for firmware updates, hotfixes, documentation, setup walkthroughs, and system announcements.

3. Priority Treatment

Orders placed through SquareWheels or its partners are treated with priority. Your customers are “SquareWheels customers” — they’re supported and valued accordingly.

4. Community & Culture

Customers are invited into the Power User Groups, Discord/Slack chats, and early access initiatives where the community helps shape the product and experience.

5. No Surprises Guarantee

We prioritize transparency. Your customers won’t get hit with surprise fees, mystery versions, or questionable builds. We support only the units we daily-drive ourselves.

Tips for Marketing SquareWheels Products

Do NOT just sell specs. Sell the peace of mind that comes from the SquareWheels experience.
Include a line like:

This product is backed by SquareWheels Automotive. That means support, firmware updates, and the full enthusiast experience — not just a box on your doorstep.

Embed logos, badges, or “Authorized Reseller” assets if provided.
Link to product videos, install guides, or testimonials (available upon request).
Feel free to reach out for brand assets, co-branded content, or special promotions.